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Ethics & Professional Standards

Last updated: 27 May 2026

At Affinity Associates Isaacs & Co Limited, we believe that the foundation of any trusted professional relationship is integrity. This document sets out our commitment to the highest ethical and professional standards in everything we do — from the advice we give, to the way we treat our clients, our team and the wider public.

We are proud members of two of the UK's leading professional bodies:

All members of our team are required to uphold the standards set out in both the ATT and ACCA Codes of Ethics, as well as the requirements of this policy.

1. Our Fundamental Ethical Principles

Both the ATT and ACCA Codes of Ethics are founded on five fundamental principles, which we are committed to upholding in all aspects of our work. These are not simply rules we follow — they reflect who we are as a firm.

Integrity

We are straightforward and honest in all professional and business relationships. We say what we mean, do what we say, and never knowingly mislead clients, HMRC, Companies House or any other authority.

Objectivity

We do not allow bias, conflicts of interest or undue influence to override our professional or business judgements. Our advice is always given in the best interests of our clients and in accordance with the law.

Professional Competence & Due Care

We maintain the professional knowledge and skill required to provide competent services to our clients. We act diligently and in accordance with applicable technical and professional standards at all times. All our team members undertake ongoing Continuing Professional Development (CPD).

Confidentiality

We respect the confidentiality of information acquired as a result of professional and business relationships. We do not disclose such information to third parties without proper and specific authority, unless there is a legal or professional obligation or right to do so.

Professional Behaviour

We comply with relevant laws and regulations and avoid any conduct that discredits ourselves, our clients or our profession. We treat everyone — clients, colleagues, HMRC and third parties — with courtesy and respect.

2. Our Approach to Tax Planning

We are committed to helping our clients manage their tax affairs efficiently, lawfully and transparently. We support legitimate tax planning — making full use of allowances, reliefs and structures that Parliament has expressly made available.

We do not promote, facilitate or advise on aggressive tax avoidance schemes. We draw a clear distinction between:

If we are asked to assist with arrangements that we believe cross the line into avoidance or evasion, we will decline to act and, where required by law, make the appropriate disclosures to the relevant authorities.

We adhere fully to HMRC's standards for agents and will never make false or misleading representations on behalf of any client.

3. Conflicts of Interest

We take conflicts of interest seriously. Before accepting any new client engagement, we carry out conflict checks to identify any circumstances that could compromise our objectivity or our duty to an existing client.

Where a potential conflict is identified, we will:

We will never allow a personal interest — financial or otherwise — to influence the professional advice we give to our clients.

4. Confidentiality

All information we hold about our clients is treated as strictly confidential. We do not discuss client affairs with third parties without the client's prior consent, except where we are required or permitted to do so by law.

Circumstances in which we may be required to disclose confidential information without client consent include:

In cases where we are required to make a disclosure under our AML obligations, we are legally prohibited from informing the client that a disclosure has been made (the "tipping off" prohibition under the Proceeds of Crime Act 2002).

All members of our team are trained on confidentiality requirements and are bound by confidentiality obligations as a condition of their engagement with the firm.

5. Anti-Money Laundering

We are supervised for AML purposes by the Association of Taxation Technicians (ATT) and comply fully with the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017, as amended.

As part of our AML obligations, we:

We will not act for any client where we have reasonable grounds to suspect involvement in money laundering, terrorist financing or any other financial crime.

6. Professional Competence & Continuing Development

We are committed to maintaining and developing the professional knowledge and skills of everyone in our firm. All qualified members of our team comply with the CPD requirements of their respective professional bodies (ATT and ACCA).

This includes keeping up to date with:

We will not take on work that falls outside our area of competence. Where a client's needs require specialist expertise beyond our scope, we will say so and assist in signposting them to an appropriate specialist.

7. Complaints Procedure

We are committed to providing a high quality service to all our clients. If something goes wrong, or you are unhappy with any aspect of our service, we want to hear about it so that we can put things right. The following sets out our formal complaints procedure.

Step 1 — Raise Your Concern

In the first instance, please raise your concern directly with the team member responsible for your work. Many issues can be resolved quickly and informally at this stage. You may do this verbally or in writing.

Step 2 — Formal Written Complaint

If your concern is not resolved to your satisfaction at Step 1, or if you prefer to raise a formal complaint from the outset, please write to our Complaints Handler:

George Isaacs
Affinity Associates Isaacs & Co Limited
Unit 7, Atlas Business Park, Balby Carr Bank, Doncaster, DN4 5JT
Email: george@isaacs-co.com

Your formal complaint should include:

Our Response Timeline

Step 3 — Escalation to Professional Body

If you remain dissatisfied following our full response, you have the right to escalate your complaint to our professional bodies:

ACCA
The Association of Chartered Certified Accountants
The Adelphi, 1-11 John Adam Street, London, WC2N 6AU
Tel: +44 (0)20 7059 5000
Website: www.accaglobal.com
ATT
The Association of Taxation Technicians
1st Floor, Artillery House, 11-19 Artillery Row, London, SW1P 1RT
Tel: 020 7340 0550
Website: www.att.org.uk

Please note that the ATT and ACCA will generally expect you to have exhausted our internal complaints procedure before they will investigate.

8. Raising Concerns (Whistleblowing)

We encourage anyone — including clients, staff and third parties — who has a genuine concern about unethical conduct, financial irregularities or any breach of professional standards by our firm or its personnel to raise that concern with us.

Concerns may be raised confidentially by contacting George Isaacs at george@isaacs-co.com or in writing to our registered address.

All concerns raised in good faith will be taken seriously, investigated impartially and treated with the utmost discretion. No one who raises a genuine concern in good faith will be subject to any detriment as a result.

9. Review of This Policy

This Ethics & Professional Standards policy is reviewed annually and updated as necessary to reflect changes in legislation, professional guidance or our firm's practices. The most current version will always be available on our website at www.isaacs-co.com.

Any questions regarding this policy should be directed to George Isaacs at george@isaacs-co.com.